Air India unveils new logo ‘The Vista’ at Rebranding Event

Current Context: Air India has unveiled its new logo ‘The Vista’ at a rebranding event in New Delhi on August 15, 2023. The new logo is a modern design with golden, red and purple colors, inspired by the peak of the gold window frame that signifies limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future.

The new logo also incorporates the traditional ‘jharokha’ design found on all windows of all current aircraft.The rebranding is part of Air India’s transformation journey under the Tata Group, which acquired the airline in early 2021.
Air India aims to become a world-class airline that embodies Indian hospitality and sets new standards in service.
The new livery features a mix of traditional and contemporary elements, with the tail showcasing a golden window edge and a nod to the airline’s history and future. The tail also includes a purple color from Vistara, another Tata Group airline.
The rest of the plane uses the red and gold color scheme, with red wingtips and gold accents on the belly.