Cashfree Payments Partners With NPCI

Current Context: Cashfree Payments has partnered with the National Payments Corporation of India (NPCI) to launch a new feature called 'AutoPay on QR’. This feature is designed to enhance customer acquisition for subscription-based businesses, support retention, and facilitate rapid growth.

• The ‘AutoPay on QR’ feature simplifies the customer onboarding process into a two-step workflow.
• Customers just need to scan the QR code and approve an e-mandate via UPI apps within 30 seconds. This eliminates the need for customers to download an app or register on the website.
• The company believes that this feature will help convert users into lifetime customers by making it easier for them to pay.
• Cashfree Payments’ CEO and co-founder, Akash Sinha, stated that their commitment remains centered on addressing the needs of businesses, driving the development of innovative and efficient solutions that enhance their operational effectiveness, and fostering rapid growth.

Question:

Q.1 Who has Cashfree Payments partnered with to launch the ‘AutoPay on QR’ feature?
a. Reserve Bank of India
b. National Payments Corporation of India
c. State Bank of India
d. Paytm