Air India Launches Project Abhinandan

Current Context: Air India to provide a personalised and hassle-free on-ground experience to its passengers.Project Abhinandan was launched on September 11, 2023, to enhance the airport experience for Air India guests and make them feel at ease and welcomed when they fly with the national carrier.

• As part of the project, Air India has deployed specially trained Service Assurance Officers (SAOs) at 16 major airports in India, including Pune, Ahmedabad, Bengaluru, Calicut, Chennai, Delhi, Goa, Guwahati, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, Varanasi and Vishakhapatnam.
• The SAOs are trained to sense passenger concerns at airports and proactively engage with them, provide support or troubleshoot any issues across airport touchpoints such as check-in area or lounges, near the boarding gates, during transit or at the arrival hall.
• The SAOs are also trained to address unforeseen issues such as missed flights, delayed baggage delivery and misconnections at airports, among others.
• The service is available to any Air India guest, regardless of the cabin class they are booked in.Over 100 SAOs have already been recruited and deployed across airports.

Question:

Q.1 When was Project Abhinandan launched by Air India?
a. September 1, 2023
b. September 21, 2023
c. September 11, 2023
d. September 30, 2023