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CASHe Repositions the Brand and Launches New Website and Mobile App

Published on December 20, 2023
Current Context: CASHe unveiled its Super App, repositioned itself as ‘Bharat Ka Money App’, and launched a revamped website and mobile app on December 18, 2023.
CASHe Repositions the Brand and Launches New Website and Mobile App
  • This strategic repositioning is aimed at establishing the brand as a premier credit-centric financial platform, catering to the diverse financial needs of young working millennials in urban hubs and tier 2+ cities across India.
  • The company has launched a revamped website and a mobile application, designed to expand its financial offerings to a broader audience and reinforce its national presence.
  • The updated website and mobile application are intended to enhance the user experience and provide a distinctive experience for digitally savvy customers.

Question:

Q.1 What is the new positioning of CASHe?
a. Bharat Ka Money App
b. India’s Finance App
c. Global Money App
d. Asia’s Finance App

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