CASHe Repositions the Brand and Launches New Website and Mobile App

Current Context: CASHe unveiled its Super App, repositioned itself as ‘Bharat Ka Money App’, and launched a revamped website and mobile app on December 18, 2023.

• This strategic repositioning is aimed at establishing the brand as a premier credit-centric financial platform, catering to the diverse financial needs of young working millennials in urban hubs and tier 2+ cities across India.
• The company has launched a revamped website and a mobile application, designed to expand its financial offerings to a broader audience and reinforce its national presence.
• The updated website and mobile application are intended to enhance the user experience and provide a distinctive experience for digitally savvy customers.

Question:

Q.1 What is the new positioning of CASHe?
a. Bharat Ka Money App
b. India’s Finance App
c. Global Money App
d. Asia’s Finance App