Dept of Fisheries & ONDC Join Hands to Promote Digital Marketing of Fishes

Current Context: On February 19, 2024, the Department of Fisheries and the Open Network for Digital Commerce (ONDC) signed a Memorandum of Understanding (MoU) at Krishi Bhawan in New Delhi.

• This collaboration aims to promote digital marketing of fish and other aquatic produce, providing a digital platform to empower stakeholders in the fisheries sector.
• This MoU was signed by Union Minister Shri Parshottam Rupala, Minister of State Dr. L Murugan, Secretary (Fisheries) Dr Abhilaksh Likhi, Joint Secretary (Inland Fisheries) Shri Sagar Mehra, and ONDC’s Managing Director Shri. T. Koshy.
• The initiative is expected to bring numerous benefits such as reduced transaction costs, increased market reach, improved transparency, and employment generation.
• Union Minister Shri Parshottam Rupala emphasized the need for automation in the value chain and fish processing units, believing that this collaboration will unlock the potential of digital commerce in the Indian Fisheries sector.

Question:

Q.1 What is the main aim of the collaboration between the Department of Fisheries and the Open Network for Digital Commerce (ONDC)?
a. To promote digital marketing of fish and other aquatic produce
b. To increase the price of fish in the market
c. To reduce the number of fish in the sea
d. To promote the use of plastic in the fisheries sector