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Bank of Baroda wins co-branding rights for three Delhi Metro stations

Published on March 30, 2024
Current Context: Bank of Baroda, one of India’s leading public sector banks, has indeed won the exclusive co-branding rights for three Metro Stations in Delhi on 26th March 2024.
Bank of Baroda wins co-branding rights for three Delhi Metro stations
  • The stations are:
    • Inderlok
    • South Extension
    • Rajouri Garden
  • The Delhi Metro Rail Corporation (DMRC) awarded the naming rights to the bank for a period of 10 years, starting from 2024.
  • In addition to the exclusive co-branding rights, the bank will also get a dedicated space for branding, display of products, and installation of an ATM/Digital Banking Unit (DBU)/kiosk to serve customers.
  • This collaboration with Delhi Metro, which is India’s largest and busiest metro rail system with a daily ridership of more than 60 lakh, is expected to enhance the bank’s brand visibility and recall, and deepen its engagement with citizens of the National Capital Region (NCR).

Question:

Q.1 Which bank won the exclusive co-branding rights for three Metro Stations in Delhi on 26th March 2024?
a. State Bank of India
b. Bank of Baroda
c. HDFC Bank
d. ICICI Bank
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