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Aditya Birla Capital Launches ‘ABCD’ Fintech App

Published on April 19, 2024
Current Context: Aditya Birla Capital has launched a fintech app called 'ABCD’ on 16th April 2024. This app is a part of Aditya Birla Capital Digital Limited (ABCDL), a wholly-owned subsidiary of Aditya Birla Capital Limited (ABCL).
Aditya Birla Capital Launches ‘ABCD’ Fintech App
  • The launch of this app marks a significant moment in their journey to become a full-stack financial services provider.
  • Here are some key features of the ABCD app:
    • UPI & Bill Payments: It offers seamless transactions anytime, anywhere, including UPI payments and merchant check-out solutions.
    • Loans: The app provides all funding solutions from personal loans to home loans to credit cards, digitally within minutes.
    • Investments: Users can access learning modules and make informed choices to grow their wealth and save taxes. It offers various investment options such as mutual funds, deposits, digital gold, IPOs, and more.
    • Insurance: The app offers insurance plans that meet your goals and coverage needs.
    • My Track: This feature helps create health & financial profiles, set money milestones, and track progress 24x7.
    • Credit Track: This feature allows users to monitor and improve their credit health with detailed insights.
    • Health Track: Users can assess their health at any time with a 60-second face scan and get insights into 20+ health parameters.
    • Spend Track: This feature allows users to track & manage expenses easily with automated categorisation of spends.
    • Portfolio Track: This feature provides a consolidated view of your savings, deposits, investments, loans, and credit cards in one place.


Q.1 What is the name of the fintech app launched by Aditya Birla Capital?
a. ABC
c. XYZ
d. PQR
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