SBI General Insurance Introduced ‘Bima Central’ Platform

Current Context: On 14th May 2024, SBI General Insurance Company Limited, one of India’s leading general insurance providers, launched an industry-first policyholder servicing platform called ‘Bima Central’ in partnership with Bima Central, developed by CAMS Insurance Repository.

• This platform allows customers to aggregate their insurance portfolios via an electronic Insurance Account (eIA) and manage them through a single digital portal, Bima Central.
• Customers with an eIA through CAMS Rep Bima Central can access their insurance portfolio via the SBI General Insurance Mobile App or the Bima Central app.
• The company has built two-way connectivity with Bima Central, providing policyholders with a single, integrated view of aggregated insurance benefits.
• The platform offers a comprehensive insurance protection and investment perspective, allowing users to visualize their assets.

Question:

Q.1 What is the purpose of the ‘Bima Central’ platform?
a. To provide car insurance
b. To aggregate and manage insurance portfolios
c. To offer banking services
d. To sell insurance policies