MasterCard signs MoU with Andhra Pradesh Government to Boost Tourism

Current Context: On 27 June 2025, MasterCard signed an MoU with the Andhra Pradesh Tourism Development Corporation (APTDC) in Vijayawada.

• Objective: To position Andhra Pradesh as a premium global travel destination using MasterCard’s digital tools and international network.

Key Features:

• Targeted promotion of AP tourism among MasterCard’s global cardholders
• Launch of a new tourism brand on World Tourism Day (27 Sept)
• Expansion of digital payment infrastructure across tourist hotspots
• Focus on coastal and heritage destinations, luxury stays, and immersive travel experiences
• Follow-up to CM Chandrababu Naidu’s meeting with MasterCard at Davos

Question:

Q.1 What is the primary objective of the agreement signed between MasterCard and the Andhra Pradesh Tourism Development Corporation?
a) To promote Andhra Pradesh as a business destination
b) To position Andhra Pradesh as a premium global travel destination
c) To expand MasterCard’s operations in rural areas
d) To digitize government financial services in Andhra Pradesh

Answer: b) The agreement aims to position Andhra Pradesh as a premium global travel destination using MasterCard’s digital tools and international network.