Kroll Report 2024: Virat Kohli Tops Indian Celebrity Brand Value at $231.1M

Current Context: The Kroll Celebrity Brand Valuation Report 2024 was released on 25 Sept 2025 by Kroll, a global financial and risk advisory firm.

• It ranks the Top 25 Indian celebrities by brand value, based on endorsement portfolios and social media influence.
• Virat Kohli retained the No. 1 spot with a brand value of USD 231.1 million, followed by Ranveer Singh (USD 170.7 mn) and Shah Rukh Khan (USD 145.7 mn).
• Alia Bhatt emerged as the top female celebrity at USD 116.4 mn, while Sachin Tendulkar re‑entered the top five at USD 112.2 mn.
• The combined brand value of the top 25 celebrities touched USD 2 billion, up 8.6% from 2023.
• Sectoral share: Bollywood 65%, Sports 28.4%, and Tollywood 6.6%.
• The report also highlighted the rise of South Indian cinema (47.7% box office share) and the growing role of OTT platforms and re‑releases.

Question:

Q.1 Who topped the Kroll Celebrity Brand Valuation Report 2024 released on 25 September 2025?
a) Ranveer Singh
b) Alia Bhatt
c) Shah Rukh Khan
d) Virat Kohli

Answer: d) Virat Kohli retained the No. 1 position with a brand value of 231.1 million United States dollars.