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‘ICICI Bank Mine’, a Comprehensive Banking Programme

Published on November 07, 2020
Current Context: ICICI Bank has launched a comprehensive banking programme for its millennial customers belonging to the age group of 18 to 35 years.
‘ICICI Bank Mine’, a Comprehensive Banking Programme
  • The name of a comprehensive banking programme is ‘ICICI Bank Mine’.
  • This is India’s first comprehensive banking programme for millennials which is inspired by ‘Millennial Network’.
  • The ‘ICICI Bank Mine’ offers an instant savings account, driven with the feature of iMobile application which offers investment guidance to suit the demand of millennials, curated credit and debit card, instant personal loans & overdrafts, and even an experiential branch with social engagement space.
  • Thus the new product will provide a simple, secured and customized banking solution to the millennial customers of ICICI Bank.
  • It also offers Instant personal loan and overdraft facility. The ‘Insta Personal Loan’ facility up to Rs 25 lakh in just three seconds can be availed by the customers.
  • Static Part: 
    • HQ of ICICI Bank: Mumbai
    • MD and CEO of ICICI Bank: Sandeep Bakhshi
    • Tagline of ICICI Bank: Hum Hai Na, Khayal Apka

Question: 

Q.1 Which private sector bank launched ‘Mine’ a comprehensive banking programme for its millennial customers?
a. ICICI Bank

b. Yes Bank
c. Axis Bank
d. IDFC First Bank
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