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‘Shoonya Campaign’

Published on September 16, 2021
Current Context: The NITI Aayog in partnership with US-based Rocky Mountain Institute (RMI) and RMI India launched the ‘Shoonya Campaign’.
‘Shoonya Campaign’
  • The ‘Shoonya Campaign’ aims to promote zero-pollution delivery vehicles by working with consumers and the industry.
  • It aims to promote the adoption of electric vehicles (EVs) and make people aware of the positive impacts of EVs on health, the environment, and the economy.
  • Under the campaign, a corporate branding and certification program was launched, which will identify and promote efforts taken by industries to transit to the usage and developing EVs.
  • There will be an online tracking platform that will display the campaign’s impact. It will display information like vehicle kilometers electrified, carbon savings, criteria pollutant savings, and other advantages gained from EVs.
  • The entities like e-commerce companies, auto manufacturers, and logistics fleet operators will contribute to the campaign.
  • Static Part: 
    • HQ of NITI Aayog: New Delhi
    • Chairperson of NITI Aayog: PM Narendra Modi
    • CEO of NITI Aayog: Amitabh Kant


Q.1 Which entity in partnership with US-based Rocky Mountain Institute (RMI) and RMI India launched the ‘Shoonya Campaign’?
a. NITI Aayog
b. Ministry of Micro, Small and Medium Enterprises
d. Securities and Exchange Board of India
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