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ICICI Prudential Launches Long-Term Savings Product

Published on November 15, 2022
Current Context: The ICICI Prudential Life Insurance Company Limited launched a new long-term savings product named, “ICICI Pru Sukh Samruddhi”.
ICICI Prudential Launches Long-Term Savings Product
  • “ICICI Pru Sukh Samruddhi” is a participating savings product that will provide customers with growth potential and benefits in the form of bonuses.
  • The insurance plan will also provide a life cover for the entire duration of the policy.
  • In order to encourage women to attain financial independence, the plan will provide a higher maturity benefit to women customers.
  • It will be available in two variants:
  1. Income Variant (guaranteed regular income for a specified time period)
  2. Lump sum Variant (for building a corpus during a long-term policy)
  • Other features include:
  1. Save Wallet (to allow customers to accumulate and increase their income)
  2. Save the Date (to enable customers to receive payments on the date of their choice)
  • The ICICI Prudential Life Insurance Company Limited was established in 2001 with its headquarters in Mumbai. The current CEO and MD of the company is NS Kannan.


Q.1 The recently launched “ICICI Pru Sukh Samruddhi” is a/an?
a. Life Insurance Plan

b. Home Insurance Plan
c. Travel Insurance Plan
d. Motor Insurance Plan
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