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ABSLI Partners with Equitas SFB to Expand Life Insurance Access

Published on May 27, 2025
Current Context: On 22nd May 2025, Aditya Birla Sun Life Insurance (ABSLI) partnered with Equitas Small Finance Bank (SFB) to enhance life insurance accessibility, particularly for semi-urban and rural areas.
ABSLI Partners with Equitas SFB to Expand Life Insurance Access
Key Highlights of the Partnership:
  • Expanded Coverage: Equitas SFB customers can access protection, savings, retirement, and ULIP plans directly through bank branches.
  • Financial Inclusion: The collaboration aligns with India’s "Insurance for All by 2047" goal, ensuring affordable life insurance for underserved communities.
  • Tailored Plans: Introduction of the Salaried Term Plan for income protection and Nishchit Aayush Plan for assured long-term benefits.

Question:

Q.1 What is the primary objective of the partnership between Aditya Birla Sun Life Insurance (ABSLI) and Equitas Small Finance Bank (SFB) announced on 22nd May 2025?
a) To expand international operations of ABSLI
b) To offer life insurance products via mobile-only platforms
c) To enhance life insurance accessibility, especially in semi-urban and rural areas
d) To launch a new mutual fund scheme

Answer: c) The partnership aims to increase access to life insurance, particularly for underserved populations in semi-urban and rural areas.
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